# Apollo io Pricing 2026: How Much Does Apollo Cost? by Margaret Sikora CEO at Woodpecker.co 9 years in Cold Email Updated: March 13, 2026 • 10 mins read Apollo.io is a popular AI sales platform that allows sales teams to gather contact data, automate outreach campaigns, and use AI to create custom workflows. It has one free plan and three paid plans. Today, we’ll show you how Apollo pricing works and what you can get with each plan. ## **Apollo.io pricing plans: free plan** In the Free plan, you get 1,200 credits per user per year, but they’re granted monthly. In other words, every user gets 100 credits every month. This plan also comes with: - Two [sequences](/content/blog/outreach-sequence-best-practices/index.html) - Extensions for prospecting, Gmail, and Salesforce - The Deliverability suite and [Email warmup tool](/content/email-warm-up/index.html) - The Basic filters - AI Assistant (in Beta) As the starting plan in [Apollo.io](http://apollo.io/) pricing, it gives you a glimpse of what you can do with Apollo, but it’s far from enough to do anything useful, even if you’re just starting out with your sales process. For more advanced features, you’ll have to get one of the paid plans. ## **Apollo pricing: the Basic plan at $49 per user per month** If you want to get this plan with monthly billing cycles, the price jumps up to $59 per user per month. This plan also has a free 14-day trial. This plan gets you 30,000 credits per year, granted upfront. This means that you pay for the year upfront and get to spend credits as you need them. If you run out before the year ends, you can buy additional ones, but more on that in a second. You get all of the basic Apollo features: - AI Assistant - AI research and lead scoring - Unlimited sequences - Prospecting, Gmail & Salesforce Extensions - Deliverability Suite & Email Warmup - Advanced filters - CRM integrations - Waterfall enrichment - 6 meetings events - 6 intent topics & intent filters - CSV, CRM & API data enrichment - Domain & mailbox purchasing This plan is ideal for sales and marketing teams just starting out with building a sales machine. If you want automated workflows and even more sales tools, you’ll be forced to upgrade to the Professional and Organization tiers. ## **The Professional plan: starts at $79 per user per month** On a monthly basis, this plan will set you back $99 per user per month. It comes with features for your entire sales workflow. You get everything from Basic, but you now have 48,000 credits per user per year, granted up front. Features remain the same as those in Basic, but there are some additions: - Sequences now come with A-Z testing - Projects are unlocked - Unlimited Gmail & Microsoft mailboxes - Automated workflows - US dialer - Parallel & power dialer - Call recordings & AI insights (4,000 mins) - Analytics & pre-built reports This plan is excellent for established sales teams that need to scrape and export data for further use. However, if you want advanced security configurations and seamless integration with AI tools, you might want to take a look at the highest tier. ## **The Organization plan: starts at $119 per user per month when billed annually** When billed monthly, this plan will cost you $149 per user per month. It comes with 72,000 credits. Other major changes include 8,000 minutes of call recordings and AI insights, and 12 intent topics instead of 6. Additional features include: - Customizable reports & dashboards - Advanced security configurations - Single Sign-on (SSO) - Use your own LLM API key In other words, this plan is for those who want to make Apollo the core of their sales tech stack, and they need a bit stricter security features. While you do unlock extra credits for outbound sales, the pricing also jumps up quite a bit, which means that Organization is not going to be popular with smaller teams and startups. But before you decide whether to purchase Apollo or not, you need to understand how credits work. ## **How do Apollo credits work? Additional credits explained** Apollo has a credit system, and each of your sales reps gets a certain number of credits with their plan. Here is how the credit usage works: - Verified emails: 1 credit - Phone numbers: 8 credits - Data enrichment: 1-8 credits, depending on which data you’re missing from the lead profile - AI research: 1 credit per run Apollo credits expire at the end of each billing cycle. So, if you purchase an annual plan, the credits will expire once a year has passed. Of course, you may also use up your credits early, and you can purchase additional credits when it happens. For example, for the annual billing cycle, you can purchase 1,000 additional credits for $25, to spread across your team. ## **What this means for your budget** The **Free plan** makes no sense if you already run sales in your team. It’s an okay solution if you want to test the waters and get a taste of what the paid accounts could give you in the future. The **Basic plan** is probably the best value, as you unlock most features, and you can easily buy credits when you run out. You won’t get any unexpected costs, and it should fit the bill for those just growing a sales team. The **Professional plan** not only has more credits, but it also unlocks automation tools, split testing, and dialers. It’s for more experienced sales teams that know how to get the most out of their tech stack. The **Organization plan** is best for enterprise teams that value security and privacy and need extra credits from the start. None of the plans come with unlimited email credits, so while there are technically no hidden costs, it’s hard to say that it’s easy to predict how much this pricing model will cost you. The best solution for any team would be to start with an Apollo contract on the lowest possible pricing plan and assess your credit consumption accordingly. You can then upgrade as needed. But despite all of that, the pricing structure in Apollo is anything but cheap, and you may need something that can fuel revenue growth and not cost an arm and a leg. ## **FAQ** ### **What is a sales intelligence platform and how does it help sales teams?** A sales intelligence platform helps teams find prospects, access contact details, and analyze company information to improve outreach and conversion rates. ### **Does Apollo offer free and basic plans?** Yes, Apollo provides free and basic plans that allow users to test the platform and access essential prospecting tools before upgrading. ### **What type of intent data does Apollo provide?** Apollo offers intent data that helps identify prospects who are actively researching solutions, making it easier to prioritize outreach. ### **How comprehensive is Apollo’s sales intelligence?** Apollo delivers comprehensive sales intelligence by combining lead data, firmographics, and activity insights into a single platform. ### **Does Apollo include mobile data and phone numbers?** Yes, Apollo provides mobile data and verified phone numbers, though accessing them consumes credits depending on the plan. ### **How does Apollo’s credit based system work?** Apollo uses a credit based system where actions like exporting lead data or retrieving phone numbers consume credits from your monthly or annual allowance. ### **Does Apollo offer an international dialer?** Yes, Apollo includes calling features such as dialers, with advanced plans offering tools that support international dialer functionality. ### **How reliable is Apollo’s data quality?** Apollo focuses on maintaining high data quality through verification, enrichment, and frequent updates to its prospect database. ### **Can you export contact details from Apollo?** Yes, Apollo allows users to export contact details such as emails and phone numbers, depending on their available credits. ### **Does Apollo provide API access?** Yes, Apollo includes API access for integrating prospecting data with CRMs and external tools. ### **What basic features are included in entry-level plans?** Entry-level plans include basic features such as prospect search, email sequences, CRM integrations, and limited data exports.